SG Technology Consultants continues to explore changing booking engine trends, evaluating AI-enabled platforms that bring supplier connectivity, booking automation, customer support, refunds, reporting, monitoring, and holiday packaging into one connected travel technology workflow. Our focus remains on identifying practical innovations that can create real operational value for travel agencies.
White-label solutions are faster and cost-effective, while custom solutions offer stronger branding, flexibility and long-term scalability.
A successful travel agency website and mobile apps needs continuous attention and should be treated as a business channel, not just a digital brochure. Travel agencies should clearly define whether the website is for branding, lead generation, direct bookings, B2B partners, holiday packages or full OTA-style business, as each goal needs a different structure and investment.
